Is Blackberry Getting Anywhere?

Is Blackberry Getting Anywhere? We keep on hearing about BlackBerry devices every now and then, but their success is a vexed question of the day. It s equally important to know whether they have been in the competitive world of mobile devices or not. Marketing and promotion of BlackBerry device has been pretty strong lately and is expected to be more influential in the near future as well. The main objective of advertising is to deliver what your brand as a person is like. Every brand depicts a character in itself. When you think of Mercedes car, you imagine a grey old man driving it. Similarly BlackBerry device has associated itself with white collared professionals including CEO s, managers, executives and business people. BlackBerry device and operating system was developed by Research in Motion (RIM), a Canadian software and hardware company based in Waterloo, Ontario.BlackBerry handsets have been designed primarily for people who are continuously on move, enabling them to stay connected whether they are at home, business tour or out on a vacation with their families. Every BlackBerry® device offers the freedom and connectivity of an all-in-one mobile phone, email device, web browser and organizer. It includes a familiar QWERTY-style keyboard, and easy-to-read LCD display for surfing the internet. The main selling point of BlackBerry device is that it provides an integrated wireless messaging system and push email access over cellular wireless network throughout the world. There are lots of smart BlackBerry softwares that allow professionals to further improve their productivity. It has been reported that 24% of white collar workers play casual games on job. Some popular BlackBerry softwares of Business and Professional category include eOffice Standard Edition and BBSmart HTML Email Viewer, health softwares like Ascendo Fitness and lots of entertaining applications like Ascendo Photos and OutRoad. It has been found out that over 9 million people have chosen BlackBerry Smartphones. BlackBerry maker Research in Motion (RIM) has announced a 76.5 percent increase in quarterly sales of 2007 and has also added 1.2 million subscriber accounts for the handheld device. It has shipped 2.4 million BlackBerrys which is almost double that of a year ago. Most famous Blackberry devices have been BlackBerry Curve 8310, BlackBerry Curve 8300, BlackBerry 8820, BlackBerry 8830 World Edition, BlackBerry 8800 and BlackBerry Pearl 8100. As from the above analysis we can see that Blackberry handsets have been competing well in the handset industry. They have come up with some exciting new models and their sales are increasing quiet rapidly. Let s see what future has in store for these most inspiring BLACKBERRY devices. Sarah Shaukat is a technical writer, and has written extensively on mobile phone applications, softwares and games . Most of her writings are on Blackberry and Nokia N Series Applications and softwares .